The Benefits of a Strong Personal Brand for Freelancers

The Benefits of a Strong Personal Brand for FreelancersThe idea of entrepreneurship is becoming increasingly inviting… working from home, setting your own hours, being in control and ultimately being your own boss – who doesn’t love the sound of that?
However, it takes much more to be truly successful in your entrepreneurship –a lot of hard work, dedication, and even sacrifice.

Some of the most important steps towards success are gaining credibility and growing your business. To do this, it is crucial to have a strong personal brand. Here are some tips on how to make this happen:

Get a personal domain name
This must be one of your first steps when starting up your own business. Not only does a branded domain name help to protect and grow your personal brand online, but it also gives you credibility and make your business look like a legitimate one. Click here for tips on how to choose the perfect domain name.

Build your website
Having a domain name is great, but be sure to use it to your best advantage. Once you’ve selected the perfect domain name, work on building up a professional website where you can promote your work and be easily contacted. Studies have shown that 63% of consumers believe that having a website gives a small business more credibility, and 26% don’t trust businesses without a website. You don’t need to go crazy and spend all your money – there are plenty of great, easy, and affordable options that you could opt for.

Up your social media game
Social media is great for freelancers to build their personal brand as they can showcase both their personality as well as their work, while allowing them to connect and engage with potential customers on a more personal level, thus building trust and generating new business. It is a very powerful tool for promotion of work, particularly in this day and age where social media is pretty much a necessity.

Get a branded email
Although they may seem to have lost their popularity with the growth of social media, emails are still a huge part of doing business. Often the go-to means of communication, emails are used for sending out proposals, invoices, and more, and they even add another layer of professionalism to your brand – an easy, inexpensive, and highly effective way for freelancers to boost their business.

Have an offline plan
Even though the digital world is extremely important for business, managing your business offline can go a long way. Networking events, meetings, and even striking up random conversations might be a small step to a big opportunity. Be prepared with branded business cards that include your website, email address and even social media accounts – these touches might help open to doors to great success.

As mentioned earlier, starting up your own brand is no easy job and it can take some time until you start really seeing the benefits. Keeping all these tips in mind will help your brand to stand out, show off your skills and originality, and up your game to the next level.

To get started, click here for a unique and brand-worthy .com domain name with Namerific. Every domain name comes together with a beautiful logo created by top designers, making the naming of your brand as quick, easy, and affordable as possible.

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