Selecting the right descriptive or brandable domain name for a startup business is fundamental. And if you’re wondering why, there are a number of reasons. Firstly, because a domain is one of the things that you won’t be able to change once it’s chosen (at least not without a lot of aggravation!). Secondly, because your domain will inevitably need to be your brand name, which means it will be a direct reflection of what your company stands for.
Generally speaking, it’s not the best idea to have a brand that’s different from your domain, it’s simply bad practice, since it can get very confusing, really quickly when visitors try to decipher which is which. Pretty much, you have two main options when it comes to choosing a domain name. You can either go for a descriptive domain or a brandable one.
Descriptive Domain Names
Let’s say for instance you are creating a website about beauty products and cosmetics. An example of a descriptive domain is Beauty&CosmeticsBlog.com. This type of domain name helps your potential audience, customers or clients understand what you’re selling or serving to them. Basically, it tells you what it’s all about, so when someone Googles about beauty and cosmetics, your site will appear in the search results. Nevertheless, tread cautiously, because a descriptive domain limits the scope of things you can do or might want to do with your company in the near or distant future. Think about it, it would be difficult to transform a domain name like Beauty&CosmeticsBlog.com into anything else than a blog…
Brandable Domain Names
Another way to pick a domain name is to keep it as a brand name, for example beautifyme.com. If you’re intending on launching a multipurpose website, then a brandable domain name is the way to go. It all boils down to scope. Take another example: healthandfitness.com. While health and fitness is quite a broad sector, the domain name in itself implies offering something related to health and fitness. It wouldn’t make much sense to publish something related to technology unless it’s directly related to some high-tech gym equipment.
Descriptive and brandable domain names have equal existence in the market. It’s all up to personal choice on whether to pick one or the other. However, like everything in life, there are pros and cons for whichever one you choose. If you’re ambitious and optimistic enough and believe your project will flourish and become successful, we recommend that you go with a brandable domain.
It’s no accident that most conglomerates have brandable names or domains. Think of Google, Yahoo!, Uber and Apple. If you’re convinced, you’re probably pondering where you can find and purchase brandable domains. When it comes to choosing a domain for your startup, opinions vary. While founders frequently limit themselves with the domain name related or similar to their company name, there are some exceptions to the rule:
– DropBox was formerly getdropbox.com
– Facebook was initially thefacebook.com
– Instagram was originally instagr.am
Interestingly, all the above companies switched to the domain that ended up matching their company name eventually, which proves that in reality, there’s no strict formula. Needless to say, whichever you opt for, it’s important to choose the right domain from the start, in order to avoid any potential difficulties with domain relocation in the future.
Picking a domain name is like an art and there are two ways you can do this. A good domain name generates success at a rapid pace, so doing the right amount of research before making a final decision is crucial. This theory should be applied whether you are buying it for a business website, an app or blog.
If you’re looking for some inspiration for a descriptive or brandable domain name, check out Namerific’s shop of brandable domain names here. For more worthwhile tips and general facts about anything related to domain names, click here or follow us on Facebook and Twitter.